Content

Key Learning Outcomes:

·       Understand the event planning process and what it takes to make an event successful.

·       Identify event objectives and screen ideas to choose the best options.

·       Plan events systematically using Work Breakdown Structures and budgeting techniques.

·       Schedule event preparations using Gantt charts and risk management tools.

·       Select venues based on critical parameters using trade-off analysis.

·       Minimize risks and maximize success using strategic planning and feasibility studies.

·       Promote events using various marketing and publicity techniques before, during, and after the event.